Rock and Metal Bands Embrace the Non-Alcoholic Beverage Trend
In a significant cultural shift, rock and metal bands are increasingly tapping into the growing trend of non-alcoholic (NA) options as drinkers move away from traditional alcoholic beverages. Recent data from a USA Today report highlights that sales of alcoholic drinks have plateaued, while non-alcoholic beverages have surged, with a remarkable 27% increase in sales in 2024.
Among the various NA options available, non-alcoholic beer remains the most popular choice. In 2024, nearly $700 million of the total $829.2 million spent on NA drinks was attributed to beer alone. This growing preference has prompted several rock and metal bands to create their own signature non-alcoholic beverages.
Rock and Metal Bands Making Waves in the NA Beverage Scene
Deftones
Deftones nonalcoholic beer
In October 2024, Deftones collaborated with DrinkSip, a brand renowned for its non-alcoholic craft beverages, to launch Tone Zero Lager. Brewbound.com describes this offering as a “Japanese-style rice lager,” aligning with the band’s ethos of innovation and creativity. Prior to this, Deftones had already released a dozen full-strength craft beers, with recent offerings available through San Diego’s Belching Beaver Brewery.
Lamb of God
Lamb of God nonalcoholic beer
Scottish brewery BrewDog has made strides in the U.S. by partnering with various breweries and artists, including Lamb of God. The band has introduced two distinct non-alcoholic beers: Ghost Walker, inspired by the track “Ghost Walking,” and Hourglass, an alcohol-free triple-hopped IPA. Both beers were available at the band’s live performances, providing fans with a refreshing alternative.
Kittie/We Are PIGS
Kittie nonalcoholic beer
Instead of collaborating with established beer brands, members from two metal bands, Kittie and We Are PIGS, have launched their own venture, KittePig. Co-founded by Morgan Lander of Kittie and Esjay Jones of We Are PIGS, KittePig claims to be “the world’s first non-alcoholic beer brand brewed specifically for the heavy metal culture.” Their inaugural release, Brutal Berry, is a non-alcoholic blonde brew featuring a tantalizing burst of natural berry flavor and only 50 calories per can, allowing fans to enjoy guilt-free indulgence.
311
311 nonalcoholic beer
Similar to Deftones, 311 has joined forces with DrinkSIP to introduce a non-alcoholic beer alongside their regular offerings. In 2023, they collaborated with California’s El Segundo Brewing Company to create Come Original India Pale Ale, followed by the launch of Stealing Hoppy Hours, a hazy IPA rich in tropical fruit and melon notes. The band proudly claims that Stealing Hoppy Hours is the “first ever celebrity-branded non-alcoholic beer,” though fans of Lamb of God might have a different opinion.
Alice Cooper
Alice Cooper NA Whistle Pig
Breaking away from the beer trend, Alice Cooper has ventured into the realm of non-alcoholic cocktails with the release of Sex Drugs, Rock & Dry in partnership with whiskey maker WhistlePig. This concoction is designed to mimic the taste of a maple old fashioned and includes unique ingredients such as rye non-whiskey and adaptogenic mushrooms. The limited-edition cocktail is available as part of a promotional package for Cooper’s re-released Breadcrumbs EP.
Conclusion
The shift towards non-alcoholic beverages in the rock and metal music scene reflects a broader cultural change, as artists and fans alike embrace healthier lifestyles. With bands like Deftones, Lamb of God, Kittie/We Are PIGS, 311, and Alice Cooper leading the way, the non-alcoholic beverage market is set to flourish within the music community.
FAQs
What are non-alcoholic beverages?
Non-alcoholic beverages are drinks that contain little to no alcohol, providing an option for those who prefer to avoid alcohol while still enjoying flavorful drinks.
Why are rock and metal bands creating non-alcoholic beverages?
Many bands are recognizing the cultural shift towards healthier lifestyle choices and are eager to provide their fans with inclusive options that align with this trend.
Are non-alcoholic beers as flavorful as regular beers?
Yes, many non-alcoholic beers are crafted to deliver rich flavors and unique profiles that appeal to both alcohol drinkers and those opting for alcohol-free options.
Where can I find these non-alcoholic beverages?
Non-alcoholic beverages from rock and metal bands can often be found at their live shows, select retailers, or through online platforms associated with the brands.
