Who is aware of what this album would’ve seemed like if Flo Milli hadn’t posted that TikTok final September, fanning out a stack of expenses in a carefully appointed apartment, grills glinting as she rapped: “He velocity within the Wraith whilst his hand on my coochie/He touching Emilio Pucci.”
Flo had already launched one unmarried, “Fruit Loop,” with every other, “Chocolate Rain,” set to drop that week. The ones two songs, along side the October unmarried “BGC,” have been produced by means of the up-and-coming Younger Fyre, who had prior to now co-produced Flo’s vindictively bratty bop “Boastful.” In step with an interview with Rolling Stone final yr, Fyre produced a minimum of 10 tracks for Flo’s “inclined” follow-up to 2022’s You Nonetheless Right here, Ho?
None of the ones songs seem on Effective Ho, Keep. It’s simple to believe how the viral good fortune of “By no means Lose Me” would possibly have upended the Alabama rapper’s rollout—image a mid-level label supervisor breathlessly recounting the metrics to her workforce, prior to now closed budgets all at once reopening. Effective Ho, Keep is accordingly dear, laced with beats by means of established hitmakers like Bangladesh, ATL Jacob, and Lex Luger, and gives a few of Flo’s best possible songs but. It’s a worthy nearer to the trilogy spark off by means of 2020’s Ho, why is you right here ?, nevertheless it’s arduous to shake the feeling that Flo Milli could make a greater album than this.
That’s most commonly due to Flo Milli herself, whose nimble flows curl anodyne concepts into pleasingly abnormal shapes. On “Safe to eat,” a in particular talented lover doesn’t make Flo really feel highest or flawless, however “impeccable”; the strobing start-stop of “Inform Me What You Need” will most likely depart you muttering “Males like to speak and I hate it” for weeks. Her syncopated flows handspring and pitter-patter in opposition to vibrant words and sticky earworms, as at the double-dutch lure anthem “Were given the Juice,” the place Flo alternates cold and warm: “I’m so complicated, he can’t inform if I’m in love or if I’m the use of/I simply misplaced my eater rattling, let’s get to recruiting.”
Talking of eaters, Effective Ho, Keep is nearly completely involved in sexual pageant. Milli nonetheless flexes the karats in her watch and a minor caravan of luxurious automobiles, however she’s extra enthusiastic about her harem, particularly the property they provide—money, convenience, cunnilingus. On “Neva,” Flo makes “a wealthy nigga move broke”; on “New Me,” she sizes up the fellow’s complete good friend crew to verify she fucks the most up to date one. The hoes undergo few to no distinguishing characteristics, a forged of NPCs who exist only to verify the depth of Milli’s intercourse enchantment.
