Ulterium Records: A Journey Through Melodic Metal
Founding Story
Founded in 2006 in Sweden, Ulterium Records emerged during a transformative era in the music industry, characterized by the decline of physical CD sales and the rise of streaming services like Spotify. Despite not being a colossal enterprise like Spotify, Ulterium has carved out a significant niche in the metal genre, continuing to thrive and evolve.
Inception of Ulterium Records
What inspired you to start a record label in a challenging market?
Emil, the owner and founder, shared that his experience as a booker for various bands and assisting other labels in promotion ignited his passion for the music industry. Identifying a gap in the market for melodic metal, which was his primary passion, he felt compelled to establish a label. Support from friends and mentors played a crucial role in his decision.
The Name Behind Ulterium
How did you come up with the name Ulterium?
The name “Ulterium” is a creative twist on the word “Ulterior,” inspired by a song titled “Ulterior World” from Evergrace’s debut album, the first release under the label.
Early Releases and Growth
First Projects
The inaugural release from Ulterium was the self-titled debut album by Evergrace in September 2006. Emil had been an admirer of the band since they released a demo in 2003, which led him to reach out and convince them to produce a full album.
Operational Structure
Emil has primarily operated Ulterium from his home, managing the label solo for the past decade after transitioning from a part-time job. Initially, the label had a warehouse in Germany that managed inventory, but after a burnout and the warehouse’s closure, Emil embraced a more hands-on approach, directly connecting with customers and releases.
Current Roster and Artist Relations
Active Bands
As of now, Ulterium has streamlined its focus, primarily working with bands it has previously collaborated with. Over the years, several bands have transitioned to larger labels, such as Theocracy and InnerWish. Recent releases have included albums from Signum Regis, Within Silence, and Millennial Reign.
Choosing Artists
What criteria do you use to select bands for the label?
Emil explained that the label now focuses on established relationships, relying on a gut feeling about the music and the potential for growth. Previously, bands were often signed based on personal connections, and submissions increased after successful releases like Theocracy’s “As the World Bleeds.”
Success Stories and Challenges
Best-Selling Bands
Theocracy stands out as Ulterium’s best-selling band, while Wind Rose’s album “Stonehymn” achieved significant success under the sister label Inner Wound.
Inner Wound: A Sister Label
Launched in 2009, Inner Wound initially focused on vinyl releases, addressing a gap in the market for metal records. It soon expanded to include new albums from artists not fitting Ulterium’s profile, allowing for a broader range of releases.
Distribution and Production Challenges
Despite rising global shipping costs and a challenging market, Ulterium maintains longstanding relationships with distributors. Typical print runs for new releases now range from 1,500 to 3,000 CDs.
The Appeal of Physical Media
Emil believes the enduring appeal of physical media lies in the experience it provides—listening to an album in its entirety, appreciating the artwork, and supporting artists directly. While not everyone can buy physical products, all forms of support, including streaming and attending shows, are vital for the music community.
A Day in the Life of Ulterium
Emil’s day is filled with diverse tasks, from handling emails and administrative duties to promoting new releases and assisting bands with merchandise. His role is dynamic, requiring both creative and logistical skills.
Future Endeavors and Anniversaries
Upcoming Releases
In 2025, Ulterium plans to release reissues and vinyl editions, with a slower pace due to Emil’s partial parental leave. Releases from bands like Sunburst and Signum Regis are on the horizon.
20th Anniversary Celebration
Looking ahead to the 20th anniversary, Emil envisions a compilation project that could include both a “best of” selection and unreleased material, alongside the possibility of an anniversary event.
Conclusion
Ulterium Records has established itself as a beacon for melodic metal, navigating the complexities of the music industry while fostering a community of artists and fans. Emil’s commitment to quality music and artist development ensures that Ulterium will continue to thrive in the years to come.
FAQs
What inspired the creation of Ulterium Records?
Emil identified a gap in the melodic metal market and was motivated by his passion for the genre and support from friends in the music scene.
How does Ulterium select new bands to sign?
Currently, Ulterium focuses on working with established artists it has collaborated with before, relying on gut feelings about music and potential for growth.
What is the average print run for new releases?
The average print run for new releases is typically between 1,500 to 3,000 CDs.
What types of releases can we expect in the future?
In 2025, Ulterium will focus on reissues and vinyl releases, alongside continued support for existing bands.
How can fans support Ulterium Records and its artists?
Fans can support Ulterium by purchasing physical releases, streaming music, attending shows, and promoting the artists through word of mouth.
