Korn’s James “Munky” Shaffer Launches Unique Fragrance in Berlin
Korn guitarist James “Munky” Shaffer has teamed up with Berlin-based communications agency Reference Studios to create a distinctive new fragrance under the brand Reference Times. This innovative scent is set to debut exclusively in Berlin tomorrow at 11 a.m. CET, taking place at the Reference Studios exhibition space located at Potsdamer Straße 100, 10785 Berlin.
Collaboration with EveryHuman
The creation of this fragrance involved a partnership with EveryHuman, the world’s first AI-guided scent creation platform. Reference Studios founder and CEO Mumi Haiati expressed his enthusiasm for this technology, stating, “I was happy to discover EveryHuman and their AI technology — a more democratic and direct approach to the creation of scent.” He emphasized the profound connection between scent and memory, noting that “like no other sense, the smell triggers our memory, so scent becomes an ultimate means to conserve memories and return to them any time we like.”
Creative Input from Tim Philip Neugebauer
Tim Philip Neugebauer, the creative lead at Reference Studios, also shared his excitement about the collaboration. He remarked, “In the sequence of my long-lasting collaboration with Reference Studios and Mumi Haiati, I feel honored to join forces with him on this truly special project.” This sentiment highlights the collaborative spirit that drives the fragrance’s creation.
EveryHuman’s Innovative Approach
Founded in 2018, EveryHuman aims to democratize the scent creation process. Their Algorithmic Perfumery machine stands at the forefront of this mission, enabling personalized scent creation tailored to individual preferences. This cutting-edge device allows users to create personalized scents, customize from an extensive in-house Library, or engage more deeply in the creative process through workshops or scent coaching sessions.
Excitement from EveryHuman Founders
The founders of EveryHuman, Anahita Mekanik and Frederik Duerinck, expressed their enthusiasm for collaborating with Reference Studios, stating, “We are excited to be the scent medium for Reference Times, and to showcase the breadth of possibilities Algorithmic Perfumery enables at DSPM.” This partnership highlights the innovative synergy between music, scent, and technology.
Conclusion
The collaboration between James “Munky” Shaffer, Reference Studios, and EveryHuman marks a fascinating intersection of art and technology. With the launch of Reference Times, attendees will not only experience a unique fragrance but also engage with a novel approach to scent creation that emphasizes personal connection and memory. As the scent world continues to evolve, this project stands out as a testament to the creativity and innovation driving the industry forward.
FAQs
When is the fragrance launching?
The fragrance will launch exclusively in Berlin tomorrow at 11 a.m. CET.
Where can I find the launch event?
The launch event will take place at the Reference Studios exhibition space located at Potsdamer Straße 100, 10785 Berlin.
What is EveryHuman?
EveryHuman is the world’s first AI-guided scent creation platform, launched in 2018 to democratize the creation and production of scent.
How does the Algorithmic Perfumery machine work?
The Algorithmic Perfumery machine personalizes scent creation, allowing users to create customized scents or explore various scent options through workshops and coaching sessions.
Who are the founders of EveryHuman?
The founders of EveryHuman are Anahita Mekanik and Frederik Duerinck.
