Lorde Unveils New Single “Hammer” Ahead of Upcoming Album Virgin
New Music Release
Lorde has excited fans once more by releasing a new song titled “Hammer,” which serves as the opening track for her highly anticipated album, Virgin, set to drop on June 27. In her own words, the song is described as “an ode to city life and horniness,” encapsulating the vibrant energy of urban living.
Music Video Release
The accompanying music video for “Hammer,” directed by Renell Medrano, showcases Lorde engaging in various activities such as dancing, swimming, and immersing herself in the beauty of nature. This visual representation enhances the song’s themes of freedom and connection to the environment. Be sure to check out the video below.
Production and Collaborators
Virgin has been co-produced by Lorde and Jim-E Stack, featuring a stellar lineup of collaborators including Daniel Nigro, Fabiana Palladino, Inc. No World’s Andrew Aged, Buddy Ross, and Blood Orange’s Devonté Hynes. The album promises a rich and diverse sound, building on the foundation laid by her previous work.
Previous Singles and Music Videos
Prior to “Hammer,” Lorde released two singles from the upcoming album: “What Was That” and “Man of the Year.” Both tracks also received their own music videos, further amplifying the anticipation for Virgin.
Upcoming International Tour
Following the album’s release, Lorde will embark on an international tour starting in September to promote Virgin. Notable artists such as Blood Orange, the Japanese House, Nilüfer Yanya, Chanel Beads, Empress Of, Jim-E Stack, and Oklou will join her as opening acts for select concerts, promising an exciting experience for fans.
Continuing Her Artistic Journey
After the release of her third studio album, Solar Power, in 2021, Lorde continued to produce captivating visuals for songs like “Oceanic Feeling” and “The Path.” Additionally, she showcased her cultural roots by re-recording certain tracks from Solar Power in Māori for an EP, further diversifying her artistic portfolio.
Conclusion
As Lorde prepares to unveil Virgin, her latest single “Hammer” sets the stage for what promises to be an exciting and innovative album. With a blend of fresh sounds, compelling visuals, and an upcoming international tour, Lorde continues to solidify her status as a leading figure in contemporary music.
FAQs
When is Lorde’s new album Virgin released?
Virgin is set to be released on June 27.
What is the theme of the song “Hammer”?
Lorde describes “Hammer” as an ode to city life and horniness, capturing the essence of urban experiences.
Who directed the music video for “Hammer”?
The music video for “Hammer” was directed by Renell Medrano.
Will Lorde be touring in support of her new album?
Yes, Lorde will begin an international tour in September, with various artists opening for her at select shows.
What other singles has Lorde released from Virgin?
Lorde has released two other singles from Virgin: “What Was That” and “Man of the Year,” both of which have accompanying music videos.
