NONPOINT’s Journey to Independence: The Launch of 361 Degrees Records LLC
A Shift in the Music Industry Landscape
In a recent interview with Flying The Metal Flag, NONPOINT’s lead vocalist Elias Soriano shared insights into the band’s strategic decision to establish their independent record label, 361 Degrees Records LLC, nearly five years ago. Soriano reflected on the changing dynamics of the music industry, noting, “We’ve found ourselves on the tail end of the major label machine.” He highlighted how the evolution of music consumption, particularly during the Napster era and the rise of streaming platforms like Spotify and Apple Music, altered the traditional distribution model.
From Major Labels to Independence
As Soriano explained, the band witnessed a significant reduction in the number of major labels throughout their career, which prompted them to rethink their approach. “We literally saw it go from, like, 12 majors to, like, nine, to six to three,” he said. This shift encouraged the band to create a structure that would allow them to continue releasing music successfully while operating independently.
The Impact of Streaming Services
When asked about the influence of streaming services on artists, Soriano acknowledged that while these platforms facilitate quicker access to music, they also bring financial challenges. “Financially, I would say it’s made things a little bit tougher,” he noted. He emphasized that the value of music has diminished in a landscape where consumption often competes against distractions like social media and other entertainment.
Changing Listening Habits
Soriano pointed out that today’s listeners often multitask while consuming music, leading to a demand for shorter, more engaging content. “The days of wanting to sit down for an entire record from beginning to end… those listeners don’t exist as much,” he remarked. He attributed this shift to various life responsibilities that affect music discovery, particularly as audiences age.
Balancing Business and Creativity
In a previous interview, Soriano described the dual nature of running an independent label as both “less anxiety and more anxiety.” He acknowledged the importance of having a professional team in place to manage the business side of things, allowing him and his bandmates to focus on their creative output. “I’m not a neophyte when it comes to the overall scope and understanding of the music industry, but I know when to get the hell out of the way and let someone else steer the ship,” he explained.
The Value of Teamwork
Reflecting on what he misses about being with a larger label, Soriano mentioned the relationships fostered within a professional team. “It’s fun working with a team that you know everyone around the corner is a professional,” he stated. However, he acknowledged the limitations that even label staff face in pursuing creative ambitions due to corporate constraints.
Running 361 Degrees Records LLC
Soriano elaborated on the operational challenges of managing their label, stating that it requires a careful balance between creativity and administration. “It’s definitely a workload,” he said, emphasizing the necessity of having a reliable team and clear plans in place to ensure the label’s success. “Being smart with your team, being smart with your plan is paramount to surviving, especially today,” he added.
Documenting the Journey
Upon launching 361 Degrees Records, NONPOINT filmed the process and the creation of new music in a docu-series titled “A Path To Independence,” available on the band’s YouTube channel and official website. This initiative showcases their commitment to transparency and their dedication to engaging with their fanbase.
NONPOINT’s Musical Legacy
With over two decades of experience, NONPOINT has captivated audiences with their dynamic sound and passionate performances. Formed in 1997, the band has consistently pushed the boundaries of modern rock, fusing elements of heavy metal, nu-metal, and hard rock. Their dedication to crafting meaningful music has earned them critical acclaim, a loyal fanbase, and recognition from prominent music publications.
The Band Members
NONPOINT consists of:
- Elias Soriano (Lead Vocals)
- Robb Rivera (Drums)
- Rasheed Thomas (Guitar, Backing Vocals)
- Adam Woloszyn (Bass)
- Jason Zeilstra (Lead Guitar)
Conclusion
NONPOINT’s establishment of 361 Degrees Records LLC marks a significant chapter in the band’s evolution, allowing them to navigate the complexities of the modern music industry independently. With a focus on teamwork, creativity, and adaptability, they continue to thrive and connect with their audience, proving that innovation and passion can fuel success in an ever-changing landscape.
FAQs
What is 361 Degrees Records LLC?
361 Degrees Records LLC is an independent record label founded by the band NONPOINT to manage their music releases and business operations.
Why did NONPOINT decide to go independent?
The band chose to go independent due to the changing dynamics of the music industry, particularly the decline of major labels and the need for creative control over their music.
How has streaming music impacted artists?
While streaming services have made music more accessible, they have also created financial challenges for artists, as the value of music has diminished in the digital age.
What is the significance of the docu-series “A Path To Independence”?
The docu-series documents NONPOINT’s journey in establishing their label and creating new music, providing fans with insight into their creative process and business endeavors.
Who are the current members of NONPOINT?
The current members of NONPOINT include Elias Soriano, Robb Rivera, Rasheed Thomas, Adam Woloszyn, and Jason Zeilstra.
