Exploring the Sound of Reduction in Force

An Anthem for a New Generation

Making anthemic alternative rock, Reduction in Force was started by pop-rock singer and songwriter, Mike Mills to see if he could come up with music that passed the “test”. Creating big songs with big themes, Mike’s aim is to “reset the nostalgic clock”, and with ‘What’s Next?’, we think he’s certainly done it.

Musical Influences and Inspirations

The LPs adorning the walls of Mike Mills’ creative space provide a clear insight into his musical foundations. Influenced by the giants of new wave, post-punk, and the alternative rock scene of the 80s and 90s, Mills draws inspiration from iconic bands such as Depeche Mode, The Cure, The Human League, New Order, and DEVO. His reverence for the era is encapsulated in his new single, ‘What’s Next?’, a track that builds upon the legacy of his musical heroes while posing the very question its title suggests.

The Sound of Urgency and Rebellion

There’s a palpable sense of urgency and rebellion woven into Mills’ sound. ‘What’s Next?’ features a relentless electronic beat, powerful guitar riffs, and insistent synth melodies that mirror the vibrant energy of the Second British Invasion. Mills’ deadpan vocal delivery further enhances the track’s edgy vibe, making it a compelling anthem for modern listeners.

Visual Storytelling Through Animation

The release of ‘What’s Next?’ is complemented by a captivating stop-motion animated music video. This visual accompaniment brings Mills’ music room to life, with each object telling its own unique story. The video showcases an array of nostalgic items, from the cherished LPs and film posters to mix tapes and a classic Sony Sports Walkman. A red Fender guitar and an acoustic instrument sit side by side, while colorful vinyl spins on the record player. Childhood photographs serve as a testament to Mills’ long-standing dream of making music, and a newspaper sports page boldly proclaims, “Dreams Do Come True.” However, the true highlight of the clip is Norman, Mills’ beloved childhood stuffed toy rat, who embarks on an adventure into the wider world.

Watch and Connect

To fully experience the essence of ‘What’s Next?’, be sure to watch the official music video below. Additionally, fans can explore more about Reduction in Force and their music through their official website, YouTube, Facebook, and Instagram.

Conclusion

Reduction in Force, under the creative vision of Mike Mills, encapsulates the spirit of anthemic alternative rock while drawing on the rich tapestry of 80s and 90s influences. With tracks like ‘What’s Next?’, Mills not only pays homage to his musical roots but also reinvigorates the genre for a new generation. This blend of nostalgia and modernity promises to resonate with listeners seeking depth and excitement in their music.

FAQs

Who is Mike Mills?

Mike Mills is a pop-rock singer and songwriter who founded the band Reduction in Force to explore the creation of anthemic alternative rock music.

What is the theme of the song ‘What’s Next?’

The song explores themes of nostalgia and the excitement of moving forward, encouraging listeners to reflect on their past while looking ahead.

Where can I watch the music video for ‘What’s Next?’

The music video is available on various platforms, including YouTube, where fans can experience the visual storytelling that accompanies the track.

What influences the music of Reduction in Force?

The music of Reduction in Force is influenced by classic new wave, post-punk, and alternative rock bands from the 80s and 90s, with a focus on creating big songs with meaningful themes.