Private Function’s Controversial New Album: A “Scratch and Sniff” Celebration of Gwyneth Paltrow’s Vagina

In an audacious move that has generated both intrigue and bewilderment, Australian punk band Private Function has unveiled a “scratch and sniff” edition of their latest album, uniquely scented to evoke Gwyneth Paltrow’s vagina. Yes, you read that right, and we’re here to unpack this eccentric endeavor.

Who Are Private Function?

Private Function, hailing from Australia, has steadily gained notoriety beyond their home turf over the past few years, largely due to their inventive marketing strategies and eye-catching album titles. Their debut album, released in 2019, was provocatively titled St. Anger, a nod to Metallica’s infamous album of the same name. Fast forward to 2023, and the band made waves with another release, 370HSSV 0773H—a title that cleverly reveals itself when viewed upside down.

The past six months have been particularly eventful for the band. They had the honor of opening for Green Day on three dates during their Saviors Tour in March, and on May 23, they launched their latest album, ¯_(ツ)_/¯.

Album Inspired by Gwyneth Paltrow’s Vagina Candle

Leading up to the release of ¯_(ツ)_/¯, Private Function teased four vinyl variants. While three offered different color options, the fourth—and more extravagant—”goopy” variant promised a distinct scent. The anticipation reached a fever pitch until guitarist Lauren Hester revealed on the band’s Instagram that this special edition “smells like Gwyneth Paltrow’s vagina.”

This quirky concept draws inspiration from Paltrow’s 2020 candle, marketed under her Goop brand, titled “This Smells Like My Vagina.” The candle became a viral sensation, selling out almost immediately. Hester recounted their attempt to purchase the coveted candle, only to find it reselling for over $700 due to high demand. In her Instagram video, she critiqued the situation as “classist,” emphasizing the band’s mission to democratize access to the scent.

What Does the Album Actually Smell Like?

To bring this outrageous idea to life, Private Function collaborated with a French perfumer to recreate the fragrance from Paltrow’s candle. The resulting scent profile reportedly includes:

• Geranium
• Bergamot
• Cedar
• Damask Rose
• Ambrette Seed

With this unique scent, the band partnered with a record plant to infuse the aromatic concoction into a limited edition pressing of their album. The “Goopy” variant, priced at $150, has already garnered significant attention and is available for purchase on Private Function’s official website.

For fans who missed the chance to snag the scented edition, two alternative color variants are still up for grabs, albeit without the olfactory experience of Gwyneth Paltrow’s aroma. However, these versions do come with a Private Function-branded magnifying glass, allowing fans to explore what the band claims is the “world’s first microscopic artwork” featured on the album cover.

Conclusion

Private Function’s “scratch and sniff” album is an audacious blend of punk music and provocative marketing that has undoubtedly sparked conversations across the music industry. By embracing humor and social commentary, the band has positioned themselves as a unique force in the punk scene, challenging the norms of music releases and engaging with their audience in unexpected ways. Whether you find the concept amusing or absurd, one thing is clear: Private Function knows how to make a lasting impression.

FAQs

What is the inspiration behind the “scratch and sniff” album?

The album is inspired by Gwyneth Paltrow’s candle titled “This Smells Like My Vagina,” which became a viral sensation and sold out quickly.

How much does the “Goopy” variant cost?

The “Goopy” variant is priced at $150 and is currently sold out, reflecting its popularity.

What scents are included in the album’s fragrance?

The fragrance reportedly includes geranium, bergamot, cedar, Damask rose, and ambrette seed, recreated by a French perfumer.

Are there other versions of the album available?

Yes, there are two color variants of the album available that do not include the scent but come with a Private Function-branded magnifying glass.