Transforming Music Into a Movement

The Visionaries Behind K.R.U.

Through their non-profit organization, K.R.U. (Knowledge, Rhythm, and Understanding), Shaheed and DJ Supreme have redefined the role of music in society. Their mission is to empower the youth of Birmingham, Alabama, and beyond, fostering a culture of education and motivation. With the release of their new single ‘ILL Level’, they continue to amplify their message with unprecedented strength and clarity.

Celebrating Legacy: Dilla Day Bham

Each year, Birmingham honors the memory of the iconic producer J Dilla with the event known as “Dilla Day Bham.” It was during this celebration that Shaheed and DJ Supreme connected with Phat Kat, one of Dilla’s closest collaborators. Despite the geographical distance separating them—over 700 miles from Detroit to Birmingham—the three artists discovered shared experiences of struggle, resilience, and cultural richness.

ILL Level: An Anthem of Strength

In their collaborative track ‘ILL Level’, the trio delivers a powerful anthem that echoes the life experiences that shaped them. Phat Kat’s incisive lyrics ride the hard-hitting beat crafted by DJ Supreme, while Shaheed’s commanding verses add an urgent and confident layer to the track. The line, “I’m on an ill level because of my skill level…go tell the cops and Feds that I’m a real rebel,” stands out as a rallying cry for revolution and self-empowerment.

The Visual Storytelling of ILL Level

Directed by DeSean Motley, the music video for ‘ILL Level’ is a visual feast that aligns the artists’ mission with a rich historical context. One particularly poignant setting is Kelly Ingram Park in Birmingham, a site synonymous with Civil Rights demonstrations in the 1960s. The artists utilize this backdrop to illustrate that they are actively living out the future that their communities fought tirelessly to secure.

A Tribute to Legacy

The conclusion of the music video features a touching moment as Dilla’s mother makes an appearance, celebrating her son’s legacy alongside the artists at the tribute in Birmingham. Her single gesture serves as a powerful reminder of the significance of this collaboration, honoring the past while illuminating a path forward.

Watch and Connect

Experience the music video for ‘ILL Level’ below. To learn more about Shaheed & DJ Supreme and their impactful work, connect with them on Facebook, Instagram, and their official website.

Conclusion

Shaheed and DJ Supreme, through their collaboration with Phat Kat, have not only created a compelling musical piece but have also established a vital connection to the legacies of their communities. ‘ILL Level’ serves as both a tribute to the past and a clarion call for the future, embodying the essence of resilience and empowerment.

FAQs

What is K.R.U.?

K.R.U. stands for Knowledge, Rhythm, and Understanding, a non-profit organization founded by Shaheed and DJ Supreme aimed at empowering youth through music.

What is ‘ILL Level’ about?

‘ILL Level’ is a collaborative track featuring Shaheed, DJ Supreme, and Phat Kat that serves as an anthem of survival, strength, and revolution.

Where was the ‘ILL Level’ music video filmed?

The music video features significant locations, including Kelly Ingram Park in Birmingham, a historic site for Civil Rights demonstrations.

How can I watch the music video for ‘ILL Level’?

The music video can be found on various platforms, including YouTube, and is also available on the artists’ social media pages.