Twin Temple: The Rise of Satanic Doo-Wop

Twin Temple, the husband-and-wife duo of Alexandra and Zachary James, has rapidly made a name for themselves in the music industry since their debut. Their unique blend of “Satanic doo-wop” has garnered attention, leading them to share the stage with iconic acts like Ghost and Danzig. After completing a successful headlining tour across the United States, the band reflects on their journey and the challenges faced by artists in a post-COVID world.

The Challenges of a Post-COVID Music Industry

Despite their success, Twin Temple, like many emerging artists, faces a music industry that has become increasingly difficult for DIY musicians. The rise of streaming platforms like Spotify has complicated revenue generation, while inflation has made touring more expensive.

The Struggles with Merchandise Sales

One of the most pressing issues for Twin Temple is the significant cuts venues take from merchandise sales. “The merch cuts are harsh — sometimes up to 35 percent,” explains vocalist Alexandra James. She highlights the many costs involved, from credit card fees to taxes, that can leave artists with little to no profit from their merchandise. “Sometimes, at the end of the day, you don’t make any money off merch after the venue’s cut,” she adds, emphasizing the irony that venues often thrive due to the artists they host.

Support Through Initiatives

To combat these challenges, Live Nation launched the On the Road Again program in 2023, featuring Willie Nelson. This initiative provides bands with an additional $1,500 per show and allows them to retain 100% of merchandise sales. Although this program has been beneficial for Twin Temple, it only covered six out of their 23 shows on their recent tour.

Creative Solutions During the Pandemic

During the COVID pandemic, Twin Temple found innovative ways to stay afloat. They transformed their home into a recording studio and produced their new album, “God Is Dead.” The duo also ventured into unique projects, including a Satanic puppet show sold on VHS, intimate live performances on Patreon, and even quirky merchandise like bloody Baphomette plushies.

“We got through it by being depraved psychos,” laughs Alexandra. “We just indulged our obsessive rabbit holes.” This creativity and resilience allowed them not only to survive the pandemic but to thrive creatively.

Touring with Legends

Post-pandemic, Twin Temple had the opportunity to tour with the legendary Glenn Danzig. Contrary to the often-reclusive persona many artists adopt, Danzig was approachable and friendly. “He’d be hanging out in catering just shooting the shit,” recalls Zachary. The band even engaged in a lighthearted gift exchange with him, illustrating the generosity and warmth of the Misfits frontman.

Looking to the Future

Twin Temple is set to perform throughout Europe this summer, continuing to spread their unique message and music. With their latest record, “God Is Dead,” they are poised to captivate even more audiences worldwide.

Conclusion

Twin Temple’s journey illustrates the resilience and creativity needed to navigate the modern music landscape. As they continue to innovate and connect with fans, they highlight the importance of supporting artists in an industry where challenges abound. Their commitment to their craft and their fans ensures that they will remain a powerful presence in the realm of music.

FAQs

What genre of music does Twin Temple create?

Twin Temple is known for their unique blend of “Satanic doo-wop,” combining elements of traditional doo-wop with dark themes and theatrical performances.

Who are the members of Twin Temple?

Twin Temple is led by the husband-and-wife duo, Alexandra James and Zachary James.

What challenges do emerging artists face in the current music industry?

Emerging artists face numerous challenges, including low earnings from streaming platforms, high merchandise cuts from venues, and rising costs associated with touring.

How did Twin Temple adapt during the COVID pandemic?

Twin Temple adapted by creating a home studio, writing and recording new music, and engaging in creative projects like a Satanic puppet show and unique merchandise sales.

What is the On the Road Again program?

The On the Road Again program, launched by Live Nation, provides bands with additional financial support per show and allows them to keep all merchandise profits, helping alleviate some financial burdens on touring artists.