We did not have Slipknot in a Gucci promotional film on our 2026 bingo card, but here we are.
The band’s thunderous drumming from the hard-hitting classic “(sic)” is used to soundtrack a portion of a new short film promoting the Gucci fashion brand.
What Is Happening With the Gucci Short Film?
The 1:45 second short features numerous models seemingly being called into action. The early portion of the film, directed by Jonathan Glazer, centers on a woman whistling to garner the attention of her fellow models who one by one emerge from a two-story hotel, dressed impeccably, of course.
As the action shifts toward the moon overseeing the hotel and a car flying by in the night, so does the music, and that’s where we get the high-energy pummeling of “(sic)” coming into play. The convertible vehicle, also sporting some stylish models, plummets back to the earth as the double kick drum keeps the energy high.
READ MORE: Slipknot’s Clown Attends Big Star-Studded New York Fashion Show
The promotional spot concludes with the models all convening for a night out, their steps on the darkened walk continuing to be spotlighted.
The music surrounding Slipknot’s “sic” features the more swanky “Un bacio e troppo poco” from Mina and “Heir Encore” from Charles Aznavour.
Generation Gucci Short Film
About Slipknot’s “(sic)”
“(sic)” initially appeared on Slipknot’s 1999 self-titled major label debut. Though it’s the second track in their lineup, it technically serves as the first full song on the album following the 36-second intro of “742617000027.”
Despite never being issued as a single, “(sic)” remains one of the band’s most popular songs, ranking as their third most performed track in their storied history, according to Setlist.fm.
A Photo Timeline of Slipknot’s Turbulent Career
Because it wouldn’t be the ‘Knot without chaos.
Gallery Credit: Lauryn Schaffner
Conclusion
The unexpected collaboration between Slipknot and Gucci in this short film showcases the unique intersection of heavy music and high fashion. With striking visuals and a powerful soundtrack, the film not only promotes Gucci’s latest collection but also highlights the cultural impact of Slipknot’s music. This crossover is a testament to the evolving landscape of fashion and music, where boundaries are continually blurred.
FAQs
1. What is the significance of Slipknot’s song “(sic)” in the film?
Slipknot’s “(sic)” adds a high-energy element to the Gucci promotional film, contrasting the fashion visuals with its intense sound, making for a memorable viewing experience.
2. Who directed the Gucci short film?
The film was directed by Jonathan Glazer, known for his distinctive visual storytelling style.
3. How long is the Gucci short film featuring Slipknot?
The film runs for 1 minute and 45 seconds.
4. Is “(sic)” a single from Slipknot?
No, “(sic)” was never released as a single but remains one of Slipknot’s most popular and frequently performed songs.
5. What other music is featured in the Gucci film?
In addition to Slipknot’s “(sic)”, the film features “Un bacio e troppo poco” by Mina and “Heir Encore” by Charles Aznavour.
